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Green-washing, bio-based surfactants, ethical consumer are discussed in Paris.
December 19, 2017
By: TOM BRANNA
Editor
Green labels are sprouting up in every home cleaning category, but what ones can a marketer trust? This topic and more were featured presentations at the Sustainable Cleaning Products Summit, hosted in Paris last month. Discussions over the two-day executive summit covered the role of green certification schemes, bio-based surfactants, sustainability and marketing developments, and green formulations. The fourth Sustainable Cleaning Products Summit re-iterated some of the sustainability shortcom...
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